Monday 10 October 2011

New vibes

As a promoter, I'm always listening. I pay attention to my flaws, constructive criticism and great ideas.
Recently there seems to be an older partying fraternity that wants a vibe for themselves. It's important to always remember what my product is, constantly refine it but never forget the basics.
With the death of Steve Jobs, I've realized more than ever the power of branding and building a cult following. Simply put, you can change the can, logo, etc... But the taste of Coca Cola will never change.
The product is the product, only how you market it changes.
As a marketer, the trend must be spotted and I think I see it. There's a 'dry period' between post work and before the club. There's a vibe that's missing where people can have a drink, meal, convo, hear good music but not necessarily get wild and crazy.
Showlove is a hip-hop event but some chilled out house and lounge. The kind of vibe that gives you the option to go home if you're cool or go to the club if you seek the craziness.
The vibe needs to be a weekly Friday... No under 21 and no tough guys. I don't think the vibe requires suits and cocktail dresses(optional) but people do need to look fly and fashionable.
Cocktails specials, great menu, dope music and sexy people...
I'm putting it together

2 comments:

  1. GREAT idea...wish I lived in Jozy when it comes to events like this. We need more innovators up in CT!! You guys should host one of these shindigs here one time to see how it goes :)
    oh and could blog...

    Tatum

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