Friday 8 July 2011

Feiyue






History
Feiyue finds inspiration through its many travels. Since 2006, the French brand Feiyue has 
been growing and exploring new lands, in harmony with its values.

Without losing any of its authentic vintage charm, the little lightweight canvas shoe from 
Shanghai then underwent a series of transformations. Its codes gradually evolved, 
combining with French and international influences. The brand is now preparing to
conquer new markets.

Considerable work has been conducted on improving quality standards: with a complete
revision of the original form and more carefully selected materials, the resulting shoe combines
aesthetics with durability. With these modifications complete, the very first collection was launched 
in France in February 2006. Since then, Feiyue has seen many different varieties and is constantly
changing - its name in Chinese, pronounced "Feî-ué", means "Flying Forward" ... Innovative models
are thus constantly appearing, sporting new colors and new materials.

Fascinated by urban art, music and travel, the team intuitively follows its day-to-day fancies to
enhance the Feiyuerange,following no specifications on trends or other preliminary studies.Memories,
images, impressions and moods,picked up along their travels,permanently mesh and enhance the
brand'sidentity.This philosophy of opening up themind to the world at large and researching new
models is a source of inspiration for all the diverse,eclectic creations,of both the shoes themselves
and their visual enhancement.





 
Feiyue SS/11 Delta Mid Collection
Feiyue is not just a footwear brand, it is a movement – one dedicated to a lifestyle that promotes the creative individual.
With this philosophy comes the creation of the Feiyue Delta Mid series, which blends the high and classic low cut, resulting in a super stylish mid cut shoe. With its name taken from the fourth letter of the Greek alphabet, the Feiyue Delta Mid is also the fourth original model in the Feiyue range.
Launched in 2010, the new variants of Delta Mid in the Spring/Summer 11 line-up promises a host of new colorways and finishes.
Canvas/Suede mixed with moulded rubber soles make for a wearable statement piece. A distinctive addition is the Delta Mid with a woven leather body lined with suede detailing.

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